A unique exhbition stand containing both nature elements and interactive features.
Smurfit Westrock wanted and exhibition stand, that would stand out. The design was made to be light and airy with a lot of greenery. Nature elements were used to emphasize their sustainable profile. The stand was meant to leave a lasting impression on visitors, and it succeeded in doing so.
Smurfit Westrock wanted to showcase their innovative packaging solutions, as much as possible. They ended up using tables and displays made of their packaging materials and herby showased their products in a creative way.
They also had a customized ceiling decoration made from their corrugated cardboard material featuring their illuminated logo as an integrated part of the design. This created a unique and eye-catching focal point for visitors.
The stand also featured a large cardboard tree with beautiful leaves hanging from its branches. This element tied into their sustainable values and showcased their products in an unique way.
Thw ways in which they used their products in the stand design gave the exhibition stand a personal and distinctive design that set it apart from the other exhibitors at Scanpack.
Interaction played a key role in the stand's design, which is why several interactive elements were incorporated. A racing simulator was set up, bringing energy and activity to the strand. Additionally, an open speaker zone hosted various presentations, which visitors could listen to using silent disco headsets. This setup allowed those interested in the presentations to focus fully, while others could explore the stand and engage with the staff.
Engaging with visitors creates a personal and unique customer expeerience, which can lead to a positive and lasting impression of the brand.
The stand focused a lot on customer journey. There were different texts that explained Smurfit Westrocks value chain as well as different digital screens that could guide the visitors through a story about Smurfit Westrocks products, work and vision.
With a strong focus on customer journey, brands can ensure that their visitors get a great experience and a clear idea about what the company offers. Smurfit Westrock exhibition stand created a unique and interactive experience for their visitors, one we are confident will be remembered.
